"Platinum Quartz", adding more technology but the price starts from 769,000 baht
• Launched for the first time a new exterior color "Platinum Quartz" • Wireless charger and wireless Apple CarPlay® enhance the freedom of digital lifestyle • Power-adjustable driver’s seat and driver’s seat memory function are more comfortable Decoration design • A fun-driving SUV equipped with a Skyactiv 2.0-liter gasoline engine, providing more powerful driving performance, providing a maximum of 156 horsepower and fuel economy • New features added to each model at the same price start at 769,000 baht • 1.33% Interest rate1, free 1 year Mazda premium insurance2
Bangkok, Thailand – November 16, 2021 – Mazda enters the crossover SUV market and launches the new Mazda CX-3, which adopts the “Leap Forward” concept, and each model uses Skyactiv technology to connect the new generation of people to the automotive world through unlimited communication Connect. The new model is equipped with a wireless charger, which can provide a higher level of freedom of life in the digital age. The new trend of body color "Platinum Quartz" has also been introduced, providing a sporty advanced driver style. Its target customers are the new generation of people looking for the first SUV in the B-SUV and B-Car Upper, as well as those who need a vehicle that fits their lifestyle, can represent their character and fully functional. The entry price is 769,000 baht. During the launch period, there will also be a special discount of 1.33% interest rate1 and free 1-year Mazda premium insurance2.
Mr. Chanchai Trakarnudomsuk, President of Mazda Sales (Thailand) Co., Ltd. said: “The Mazda CX-3 is the entry-level model of Mazda’s crossover SUV lineup. It is very popular among customers worldwide, including Thailand. It was first launched in Thailand in November 2015. It continued to create sales for Mazda and became the fastest-growing model. This year (January to October 2021), this model set a new record of 104% during the COVID-19 pandemic, with cumulative sales reaching 3,500 units. The debut of NEW MAZDA CX-3 is Mazda's new strategy to strengthen the Mazda CX series product lineup in the last quarter of this year after the launch of the new Mazda CX-5 and the new Mazda CX-8 to enhance Mazda's powerful concept. FAMILY last October SUV image. These two models are very popular because the pricing strategy attracts a wider customer base, while providing the technology and features of a fully equipped car, while providing an affordable price.
"The fourth product update is to make CX-3 more cutting-edge, which is consistent with the rapid changes in technology in the digital age. NEW MAZDA CX-3 creates new standards for the B-SUV segment market, provides more value, and has complete functions. , It truly meets the needs of customers in the digital age, and the price is reasonable. More importantly, CX-3 also uses a brand-new body color, making its debut in Thailand. The designer aims to take advantage of the new future color trend "Platinum Quartz" to enter the new Fashion trend. We believe that the new color will be the same as Mazda’s other iconic colors-soul red crystal, machine gray and polymetallic gray, creating new trends for the automotive industry. We also believe that this new model will be able to enhance Mazda The high-quality quality of the crossover SUV series can satisfy the lifestyle of the digital age and express the personality of customers. Mazda is confident that this new SUV model will continue to be popular with Thai customers.” Mr. Chanchai added.
Mr. Thee Permpongpanth, Senior Vice President, said: “The debut of the new Mazda CX-3 is a key strategy for setting a new standard for the cross-border SUV market in Thailand. The purpose of the product update is to make the NEW MAZDA CX-3 more cutting-edge and more cutting-edge in the digital age. Attraction. Based on the concept of "Leap Forward", aiming at a new generation of customers, that is, people with unique personality, fashion, studious, people who are constantly looking for new opportunities, challenge themselves, and have their own way to live, live with friends and enrich their own experience The target group includes people who are looking for their first crossover SUV in the B-SUV segment to elevate themselves to another level of success.
Therefore, NEW MAZDA CX-3 is a vehicle that meets actual needs and represents the unique personality of the target group. All three variants of the new model are equipped with advanced technology and wireless connection systems. In order to provide customers with an excellent experience, the new model provides versatility, each variant is equipped with a 2.0-liter engine, providing first-class performance, a maximum of 156 horsepower and 204 Nm of torque, while the average fuel economy is 16.4 km / L*It is environmentally friendly. This model uses SKYACTIV technology to integrate and synchronize the whole vehicle, work together efficiently, and provide the joy of driving. In addition, the model also includes G Vector Control (GVC) that provides uniformity for the horse and rider.
For the first time, the newest body color "Platinum Quartz" is used to welcome a higher level of high-level elegance, which will make Mazda a trend leader for modern youth. This color highlights the delicate and silky white through the translucency of quartz, which embodies the unique character of the driver, and at the same time enhances the high-quality, powerful and elegant feeling that conforms to the Kodo-Soul of Motion design concept, thereby realizing a high-quality feeling . Reflect quality, sophistication and elegance. Concept design is like injecting life into a car, embodying the elegance and power of an SUV, and moving the souls of those who see it. The interior design of NEW MAZDA CX-3 is meticulous in every detail, such as craftsmanship. All materials for each contact point are carefully selected, made of high-quality materials, and enhanced by the gray Grand Luxe Suede®-wrapped dashboard that blends perfectly with the black leather seats with gray stitching.
In order to cater to the target customers in the digital age, each model of the new Mazda CX-3 is equipped with a wireless charger to make personal use more convenient. It also allows customers to stay in touch anytime, anywhere through Mazda Connect and stay informed about the latest trends. It can use the central commander for display through applications on smartphones compatible with wireless Apple CarPlay® and Android Auto™ and 7-inch touch screen center to provide real Comfort.
HMI (Human-Machine Interface) is still the main development concept for the perfect positioning of indoor layout and design functions. It improves customer comfort through 8-way power adjustment of the driver's seat and driver's seat memory function. In addition, each variant also has cruise control, automatic on/off headlights and automatic front wipers. Electric sunroofs and 18-inch alloy wheels have also been added to enhance its high-quality and elegant style. It also provides versatility, with 60:40 foldable rear seat backs, front armrests with console boxes and cup holders, which perfectly meets the driver’s superior lifestyle.
The new Mazda CX-3 is equipped with advanced safety technologies including:
The new Mazda CX-3 is available in 7 body colors:
The retail price of the new Mazda CX-3:
Customers can experience the new Mazda CX-3 in Mazda showrooms across the country and request a test drive. During the launch period, special offers are also provided, that is, from now until November 30, 2021, 1.33% interest rate1 and free 1-year Mazda premium insurance2.
1 25% down payment and 48-month installment
2 The insurance companies for these activities are (1) Viriyah Insurance, (2) Thanachart Insurance (3) Thaivivat Insurance, (4) Dipaya Insurance
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